PrettyLittleThing x Visit Barbados
Fun and sunshine, there's enough for everyone...
Client
PrettyLittleThing.com
Territory
Barbados
Services
Influencer Identification
Production
Campaign Management
Paid Amplification
Influencer Competition
The Challenge:
Welcome to the hot tropics. Featuring bold prints that pack a tropical punch, reign supreme in thigh skimming mini dresses, white hot co-ords, and barely there crop tops. Top up your style and your tan. Summer just got reloaded.
As a brand who is completely customer obsessed, PrettyLittleThing wanted to give their audience the chance to try the new Club Tropicana range in the home of the campaign shoot, Barbados.
PrettyLittleThing asked us to put together a casting list of suitable hero influencers, take them to Barbados and show them everything the country had to offer. The resulting coverage would then be licensed to the client, and be used as the imagery for an influencer competition, where PLT customers could win an all expenses paid trip abroad with a friend.
Our Solution:
As experts in influencer identification and international campaign management, the Myra team knew that we had to put together a casting list of talent, whose audience would not only engage with the competitions call-to-action, but also love all of travel and fashion focused content being created.
After getting approval for two hero influencers, Myra was able to secure an airline and tour operator partner for PLT, which allowed the trip to run smoothly from end-to-end. The influencers were treated to once-in-a-lifetime experiences, including swimming with turtles, and having an intimate dinner cooked on the beach by once of the islands top chefs.
Our creators went over and above in terms of what deliverables were set out, allowing PLT to choose from a selection of images which made the competition feel as organic as possible.
The entries from the competition, as well as the paid push from both influencers, made it the most engaging social media competition PLT had ever run on their channel.
In Numbers:
- 12 Myra Member.
- Seven Night Stay.
- Content creation: 41 pieces
- Combined reach of 7.7 million
- Competition Entries: 3,123
Please note: For privacy reasons, we do not disclose the details of which Myra members worked on this campaign.
