Blade x Fly Nyon
Enduring memories through helicopter experiences!
Client
Blade / Fly Nyon
Territory
New York City
Services
Creative Ideation
Influencer Identification
Production
Campaign Management
Analysis / Reporting
The Challenge:
FlyNYON provides with the best helicopter rides over New York City. What better vantage point to conquer New York City than from thousands of feet in the air on a NYON helicopter ride? With panoramic views of New York’s best landmarks, FlyNYON ensures you make the most out of your helicopter photo flight as you fly over Manhattan’s skyscrapers. With over 1.2 million Brits travelling to New York City every year, FlyNYON wanted to be the helicopter tour of choice for British travellers.
Our Solution:
Myra worked alongside Virgin Holidays, and NYC & Company (New York City Tourism Board) to identify 8 influencers who had niches outside of travel content.
Together with our partners, we created a four day itinerary to New York City, which included influencers attending the inaugural Formula-E race in NYC, as well as helicopter transfers via blade and a trip over New York City with FlyNyon.
We focused on long-form content for this campaign to really give our influencers audience an up close and personal experience as if they were there. Our content creators went over and above for our client, not only creating content for their YouTube channels, but also documenting the entire experience on Instagram as well.
In Numbers:
- 8 Myra Members
- 4 Night Stay
- 2 Helicopter Transfers
- 1 Door-open Helicopter Tour
- Content creation: 34 pieces
- 22+ Minutes of Client Coverage
- 1.1 Million Video Views
- Combined Reach of 22 million
