Welcome to myra
our heritage.
Equal Representation is behind everything we do.
The world's first influencer marketing platform built for underrepresented creators.
Established in April 2022, Myra takes all the traditional conventions surrounding influencer marketing and throws them away. We’re a digital platform, which allows brands to pitch influencer campaigns to underrepresented influencers and creators in minutes rather than hours.
Our Start.
As told by our founder Christopher Roach.
As an industry, we have made incredible strides towards inclusivity and it’s something we should be proud of, but I think we can all admit that there is still someway to go.
We started Myra to serve a much greater purpose than just running influencer campaigns. We built it to connect key decision makers with the best talent from a host of different underrepresented demographics. Myra is about saying to influencers and communities that you should be proud of who you are.
We want to be the champions of diversity and create a world where all communities are represented, and feel like they are part of the conversation. I love nothing more than when brands reach out to us, and ask the important questions about how to improve representation in marketing material. When they ask questions on how they could be more age positive, or how they can make an event more accesable.
Our team are all driven by the deeper belief that the industry will get to a point when casting underrepresented talent is seen as the norm.
"My vision is to empower and develop relationships between incredibly talented, underrepresented content creators and global brands. The power to develop and shape opinion through authentic and engaging concept is what drives Myra. We are the driving force for diversity in this industry and we hope that will continue for years to come."
Why We Exist?
76% of Gen Z feel diversity and inclusion are important topics for brands to address.
And Again.
Disabled people make up around 22% of the UK population, but are featured in just 0.06% of advertising.
And Again.
39% of UK agencies employ no people from underrepresented ethnic groups.
The Mission.
At Myra, our mission is to create equal opportunities for underrepresented creators, influencers and talent. We ensure our partners are professionally guided and educated on industry approved standards when working with our creators.