Sandals Resort Barbados x Red Lane Spa

A completely unique mind body experience that transforms you.


Sandals Resort




Influencer Identification
Campaign Management

The Challenge:

Inspired by the beautiful traditions and majestic natural backdrops of the Caribbean, Sandals signature Red Lane Spa experiences are like nothing else on Earth. With Barbados becoming an increasingly popular destination amongst affluent young British travellers, Sandals wanted Myra to showcase their spa offering to potential visitors to the island.

Our Solution:

Myra identified members whose audience was primarily luxury travel focused, with cross a platform (YouTube, Instagram & Twitter) reach allowing for maximum application of content produced.

Through our research, we were able to find members who were travelling to Barbados later in the year, and were able to successfully create a collaboration which benefitted both parties, with our members receiving all-inclusive accommodation at Sandals + a spa treatment for her and her partner at Red Lane, in return for YouTube and Instagram coverage.

In Numbers:

  • 1 Myra Member.
  • Seven Night Stay. 21+ Meals.
  • Content creation: 12 pieces
  • Combined reach of 4.2 million

Please note: For privacy reasons, we do not disclose the details of which Myra members worked on this campaign.