Tao Desert Nights x Coachella 2022

The world’s most successful food, beverage and nightlife entertainment venues.

Client

The Tao Group

Territory

Coachella Festival

Services

Influencer Identification
Production
Campaign Management

The Weekend:

Myra partnered with The Tao Group to give Myra members a once-in-a-lifetime experience at Coachella Festival. Creators showcased Tao’s famed food and drink offering, as well as offering their followers a BTS perspective of what it’s like to go to one of the most exclusive parties in the world.

In Numbers:

  • 8 Myra Members.
  • Content creation: 35 pieces
  • Combined reach of 112 million

Please note: For privacy reasons, we do not disclose the details of which Myra members worked on this campaign.